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Agency: Leo Burnett Brazil

Client: Club Social, Mondelez

CCO: Marcelo Reis

VP of Creation: Pedro Utzeri, Vinicius Stanzione

Creative Director: Alessandra Sadock

Copywriter: Bruno Kuninari

Art Director: Rodrigo Cerri

Content Director: Andreza Aguiar

Content: Thiago Dias

Account Team: Fabio Brito, Guilherme Nogueira, Fernanda Amadio, Raíssa Guilhen, Emilly Mello

Media Team: Heloisa Goldman, Katarine Sanches, Sheila Uyeda, Camila Lopes, Natalie Sebastião, Gabrielle Alvarenga, Vitoria Coelho, Henrique Lima, Carol Ribeiro

Planning Team: Tiago Lara, Joana Dambrós, Cleo Soares, Nadia Cruz

PR: Jef Martins, Nathalie Ursini, Leandro Bernardino, Mar Facciolla

Client Approval: Alvaro Garcia, Felipe Pedroli, Yana Leocádio, Laryssa Queiroz, Caroline Lermann, Gabriela Lima, Bruno Barbosa

Global Production Partner: Media.Monks

Account Director: Paulo Saias

Account Supervisor: Paulo Oda

ECD: Tarso Soares

Executive Producer: Chica Mauger

Producers: Biba Werdesheim, Cris Almeida, Rodrigo Alvarado

Project Manager: Vinicius dos Anjos

Post Producer: Jorge Bannoki

Motion Designer: Eduardo Oliveira

Film Production: Rebolucion

Director: Asaph Luccas

Executive Producer: Ciro Cesar

Head of Sales: Fabiana Gimenez

Line Producer: Alexandre Mancen

Producer: Paula Soares

Director of Photography: Fernando Bertoluci

Production Coordinators: Sarah Moura, Erika Andrade

Assistant Director: Deborah Engiel

Second Assistant Director: Claire Cristina Carvalho Castelano

Art Producer: Lelou

Location Producer: Fabiano Ramos, Higor Carvalho

Casting Producer: Deborah Carvalho, Renata Alves

Makeup Artist: Rômulo Pereira Araújo

Stylist: Jessica Kelly Gonçalves

Still Photographer: Marcos Lopes, Daniel Eduardo

Post-Production: Warriors

Post-Production Coordinator: Fernando de Souza

Finishing: Cris Caffaro, Driano Torres

Editor: Tiago Gil

Color Grading: Acauan

Sound Production: Pingado Audio

Music Director: Will Bone

Editing and Mixing: Vitor Zafer

Sound Finishing: Lucas Weingaertner

Production Coordination: João Pedro Juknevicius

Account Services: Guilhermina de Paula, Lu Novelli

Photographer: Marcos Lopes

MKG OF: Quilombarte

Editor: Arthur Jesus

Producer (Planning) and Screenwriter: Ellie Sasi

Set Producer and Audio Technician: Elissandro dos Santos

Cinematographer: Júlia Barbosa

Script Assistant: Mithi Silva

Interviewer: Saori

Producer: Juliana Cerqueira

CLUB SOCIAL VAN


With new flavors, a pimped-out van, a rap squad, and community collab, Club Social hit both the market and the road.

AGENCY:
Leo Burnett Brazil


CREATIVE DIRECTORS:
Alessandra Sadock, Vinicius Stanzione


CREATIVE TEAM:
Bruno Kuni, Rodrigo Cerri+


Brazil has many iconic commercial vehicles. We designed our own.


Gas trucks, egg vans, and 'pamonha' cars: it's part of Brazilian culture, so it's a Club Social thing.

The van hit the road for activation, sampling and film.


It traveled over 450 km, passing through the main urban spots of São Paulo.



Rap battles inside and outside the van.


A big rap squad traveled around the city, bringing lots of Club Social and plenty of rhymes to people on the street.

The community was present—and active—the whole time.


From film direction to graffiti artwork. From the cast to the film set. It was a collaborative effort done hand in hand with São Paulo's communities.

TikTok Branded Mission: #ChallengeDoPassinho


Club Social was one of the first brands to use TikTok's Branded Mission media format, integrating it with the overall campaign. Check out the results:

In case you wanna ride further: a video case.


Lots of context and developments, but only in Portuguese (for now).