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Agency: Leo Burnett Brazil

Client: Fiat

CEO: Fernando Diniz

COO: Fabio Brito

CCO: Vinicius Stanzione

CSO: Marie Alonso

CMDO: Ana Paula Sanchez

Creative Directors: Ligia Mendes, Marco Mattos

Copywriters: Bruno Godinho, Bruno Kuninari, Rafael Klein

Art Director: Vitor Prado

Digital Creation: Bruno Kuninari, Fabrício Soares, Gabriel Stanzione, Guilherme Lopes, Mikaele Rocha e Vitor Prado

Content Director: Wagner Ximenes

Content Team: Tamires Soares, Giovanna Gonçalves

Integrated Production Director: Luciana Kley

RTV: Jackeline Neuwirt, Camila Aquino, Ricardo Sotelo

Artbuyer: Mauro Moura, Daniel Gonçalves

Editing: Brunno Leite

Account Team: Sabrina Spinelli, Katia Simonato, Giovanna Rodrigues, Caio Perez, Gabriel Illa, Ana Ceolin, Mateus Ferraz, Yuri Moraes

Media Team: Paula Ricarte, Livia Soares, Laura Andrade, Debora Gimenez, Mateus Rikel

Planning Team: Thamara Araujo, Jaqueline Tampelli, Jessica Locatelli, Beatriz Bastos

PR: Rejane Romano, Samara Oliveira e Mariana Viana

Client Approval: Frederico Battaglia, Ana Luisa Brant, Paula Salerno, Cecília Elia

Film Production: Boiler Filmes

Sound Production: Jamute

FIAT PICKUP TRUCKS


Fiat is the leading brand in pickup trucks. So this is what happened when *someone* said "Take me to your leader". No aliens or cows were harmed in the making of this film.

AGENCY:
Leo Burnett Brazil


CREATIVE DIRECTORS:
Ligia Mendes, Marco Mattos, Vinicius Stanzione


CREATIVE TEAM:
Bruno Kuni, Vitor Prado, Bruno Godinho +




UFOOH spotted in the city! 


Is it a bird? Is it a plane? No, it's the OOH of the campaign. Also called UFOOH (behind the scenes, of course). On the most crowded avenue in São Paulo, the flying saucer landed to showcase the out-of-this-world pickup trucks.



Alien interference on Netflix. 


On Halloween, the ET invaded the streaming platform before Sci-Fi, abduction, and all those space-related themes.