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Agency: Leo Burnett Brazil

Client: Fiat

President: Fabio Brito

CEO: Fernando Diniz

CCO: Vinicius Stanzione

VP of Strategy: Marie Alonso

Creative Directors: Ligia Mendes, Marco Mattos

Copywriters: Bruno Kuninari, Fabricio Soares

Art Directors: Henrique Xavier, Vitor Prado

Digital Creation: Guilherme Lopes, Mikaele Rocha

Content Director: Wagner Ximenes

Content Team: Tamires Soares, Giovanna Gonçalves

Integrated Production Director: Luciana Kley

Artbuyer: Mauro Moura

Editing: Brunno Leite

Account Team: Sabrina Spinelli, Gabriel Illa, Giovanna Rodrigues, Mateus Ferraz, Yuri Moraes

Media Team: Paula Ricarte, Livia Soares, Laura Andrade, Debora Gimenez, Mateus Rikel

Planning Team: Thamara Araujo, Jaqueline Tampelli, Fred Cardin, Beatriz Bastos

PR: Paula Ganem, Rejane Romano, Bruna Carvalho e Samara Oliveira

Client Approval: Frederico Battaglia, Alessandra Souza, Ana Luisa Brant, Paula Martins, Cecilia Elia

FIAT PICKUP CART


Changing the shopping cart icon to a pickup truck. A simple idea that wasn't so simple to execute. But Fiat and Casas Bahia made it happen.
AGENCY:
Leo Burnett Brazil
CREATIVE DIRECTORS:
Ligia Mendes, Marco Mattos, Vinicius Stanzione
CREATIVE TEAM:
Bruno Kuni, Fabricio Soares, Vitor Prado, Henrique Xavier+
 

Not everything you buy online would actually fit in a shopping cart.


But in a Fiat Pickup Truck, definitely.

Pickup Cart > Shopping Cart


In a collaborative post, CB—Casas Bahia mascot—playfully engaged with the insight.

The entire platform was leveraged.


In addition to the Pickup Cart feature, there were also banners, UX interventions and a filter for products with free shipping provided by Fiat.

Fiat team also spread the message.


Creating WhatsApp stickers became one of our tasks for the team to use internally. It wasn't exactly part of the campaign, but it sort of was.