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Agency: F/Nazca Saatchi & Saatchi

Client: AmBev

Chief Creative Officer: Fabio Fernandes

Creative Directors: Toni Fernandes, Leonardo Claret, Rodrigo Castellari

Creatives: Toni Fernandes, Leonardo Claret, Rodrigo Castellari, Bruno Kuni, Thiago Bach

Content Creation: Bruno Kuni, Thiago Bach, Dudu Barcellos, Gabriel Soeiro, Gabriel Azevedo

Account Team: Ricardo Forli, Thiago Iusim, Beatriz Almonacid, Anelene Putini, Tathiana Sacco, Bruna Rocha

Media Team: Mauricio Almeida, Fernando Nogueira, Tatiana Masaki, Marina Signori, Janaina Ramos

Planning Team: Rita Almeida, Danilo Lima, Giovana Orlandeli, Rafael Moura

RTV: Elucieli Nascimento, Fernanda Sousa, Giuliano Springhetti, Henrique Tupã, Rafael Paes, Rosana Sallum, Victor Alloza

Production Company: Dietrich TV

Director: Gabriel Dietrich

Executive Producer: Ricardo de Souza

Director of Photography: Felipe Meneghel

Art Director: Olívia Helena Sanches

Editing: Abner Palma

Wardrobe: Nicole Nativa, Priscilla Zanini

Post-Production: Dietrich TV

Sound Production: LOUD

Music Conductor: Felipe Vassão

Client Approval: Ricardo Dias, Maria Fernanda Albuquerque, Daniel Feitoza, Leandro Thot

Project Managers: Vivian Mo, Daniela Terng, Julia Martinussi

Technology Director: Jefferson Russo

Digital Production: Luego

Digital Content: Rafael Venturelli, Amanda Cano, Buzzfeed Connections

Business Intelligence: Diego Mattera, Maria Thereza Faria

Artbuyer: Juliana Gardim, Kamila Bertolino

Graphic Production: Jomar Farias, Guilherme Gaggl

NETFLIX ONE STORY AWAY


At Mutato WPP, we took part in Netflix's first global institutional campaign, collaborating with AKQA.
AGENCY:
Mutato WPP
CREATIVE DIRECTOR:
Natália Fava
CREATIVE TEAM:
Bruno Kuni, Thiago Bach

Brief: a digital perspective to the campaign.


Starting from the concept "One Story Away" created by AKQA, our mission was to develop this storytelling journey through digital.

Solution: incorporating Netflix's biggest strength—their community.


Mapping tweets and comments from people whose behaviors or perceptions have changed through Netflix content, we created endless possibilities to boost the campaign.





"I was never fan of Thiago Ventura, but that's amazing. It made me rethink a lot of things and helped me laugh in a bad day".

BURST — OUT LAUGHING



"I didn't like Taylor Swift, but after watching her Netflix documentary I changed my opinion".

I DON'T LIKE HER — I'M A SWIFTIE

Changing. Evolving. Growing up.


We found out that Maisa (brazilian popstar) became vegetarian inspired by Netflix documentaries. So we invited her to talk a little about this change of habits.

"One story away — from changing habits".

Playlists to change your mood. Ex: I'm crushed—I’m crushing.


To engage and inspire the audience to make their own personal changes, we created a couple of playlists by mood.

I'M CRUSHED — I'M CRUSHING


KNOW NOTHING — KNOW IT ALL

I DON'T BELIEVE — I DON'T DISBELIEVE
If you freaked out with: Privacy Hacked
I recommend: Airplane Mode

The strategy was approved globally.


And the best part was noticing that real deep connections happened during the campaign.


"Tolerance, forgiveness and friendship is what makes me love this show. I learned a lot from She Ra and I want everyone to STREAM SHE RA".

LUDIC — LUCID


"How had I not seen this series of F1 yet? Two episodes and my desire to watch all races was reborn, including waking up at dawn to do that".

NEW SERIES — OLD PASSION


"I never thought a reality show would make me review concepts about sex, relationships and connections".

REALITY SHOW — REAL LOVE
"I'm finishing Marie Kondo's series and changed my way of folding clothes because of this woman".

DISORGANIZED — THIS IS ORGANIZED
"Killer Ratings. I became skeptical after watching this documentary on Netflix".

IS THIS SERIES? — IS THIS SERIOUS????