Agency: LEO
Title: "Fortune" Cookie (Biscoito da "Sorte")
Product: Oreo
Client: Mondelez
Co-presidents: Fabio Brito e Rafaela Queiroz
CCO: Vinicius Stanzione
COO: Isa Cinopoli
VP of Media: Vinicius Tieppo
CSO: Priscilla Ceruti
Creative Directors: Luiz Filipin e Felipe Massis
Art Directors: Leonardo Cassol
Copywriters: Leandro Shimizu e Bruno Kuninari
Account Team: Leandro Gregório, Bianca Urzedo e Amanda Challouts
Media Team: Juliana Roque, Jonathan Machado, Victor Motta e Rafaela Marques
Planning Team: Murilo Fedele, Luisa Lancellotti e Pedro Carvalho
Content: Wagner Ximenes, Isis Tonete
PR: Paula Ganem e Bruna Ribeiro
Client Approval: Renata Vieira, Felipe Pedrolli, Isabela Zyad, João Mignoli, Nara Waisel, Maria Vitoria Rabelo, Ingrid Novaes, Marcella Maia, Pedro Studart, Laryssa Farias, Simão Trindade, Daniella Vazquez, Marília Nocetti, Nathaly Fonseca, Lidia Felizati, Flavia Toledo, Verônica Bortucan, Manuela Fonseca e Henrique Almeida
Creative Production Agency: PXP Studios
CPO: Tato Bono
Executive Producer: Gabriela Carvalho
Production Manager: Filipe Andrade
Production Coordination: Cecília Dachery, Mariana Miki e Nicollas Duarte
Post-Production Management: Maurício Castro
Post-Production Supervision: Fábio Sinotti e André Vega
Motion Design: Simone Rutz
Design: André Vega e Dario Torres
Quality Control: Naielem Bittencourte
Audio Production: Squad
Executive Direction: Dario Forghieri / Zi Nammur
Audio Coordination: Dani Nammur
Composition: Dario Forghieri / Zi Nammur
Voice Actress: Marianna Alexandre
Mixing and Mastering: Marcos Dicunto
Post-Production House: Vibe Films
Executive Direction: Sandro Sztukalski
Post-Coordination / Executive Assistance: Luís Tozelli
Editing/Finishing: Bruno Diniz Ovelha
Videographer: Celso Lopes
Lucky Biscuit Production
Executive Director: Pedro Luis Peres
Commercial and Production Manager: Celia Maria Peres
Art Coordinator: Renan Velonisqui Portugal
Production Coordinator: Danielle Santoro Pasito
Financial Manager: Edineia Maria de Oliveira Queiroz
HR and Purchasing Manager: Ana Paula Mailaro Peres
Production: Enrico Peres Cherubim e Lucas de Mattia Peres
Oreo PR Agency: PROS
Co-CEOs: Daniela Graicar e Fernanda Tchernobilsky
PR Account: Alice Zeitune, Caroline Medeiros, Marília Alves dos Santos, Victoria Ragazzi, Elder Magalhães e Brenda Andrade
Netflix Brazil Brand Partnerships Director: Fernanda Guimarães
Netflix Latin America Brand Partnerships Creative Lead: Daniela Albuquerque
Netflix Brazil Brand Partnerships Manager: Ana Maria Villar
Netflix Brazil Brand Partnerships Creative Manager: Beatriz Pascon
Netflix Brazil Brand Partnerships Creative Production Manager: Laís Papi
OREO "FORTUNE" COOKIE
Fortune cookies bring hope. Wednesday brings doom. So to promote the second season, we created the "Fortune" Cookie: a twisted version filled with her darkest quotes and advice.
AGENCY:
Leo Burnett Brazil
CREATIVE DIRECTORS:
Felipe Massis, Luiz Filipin, Vinicius Stanzione
CREATIVE TEAM:
Bruno Kuni, Leandro Shimizu, Leonardo Cassol+