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Agency: LEO

Title: "Fortune" Cookie (Biscoito da "Sorte")

Product: Oreo

Client: Mondelez

Co-presidents: Fabio Brito e Rafaela Queiroz

CCO: Vinicius Stanzione

COO: Isa Cinopoli

VP of Media: Vinicius Tieppo

CSO: Priscilla Ceruti

Creative Directors: Luiz Filipin e Felipe Massis

Art Directors: Leonardo Cassol

Copywriters: Leandro Shimizu e Bruno Kuninari

Account Team: Leandro Gregório, Bianca Urzedo e Amanda Challouts

Media Team: Juliana Roque, Jonathan Machado, Victor Motta e Rafaela Marques

Planning Team: Murilo Fedele, Luisa Lancellotti e Pedro Carvalho

Content: Wagner Ximenes, Isis Tonete

PR: Paula Ganem e Bruna Ribeiro

Client Approval: Renata Vieira, Felipe Pedrolli, Isabela Zyad, João Mignoli, Nara Waisel, Maria Vitoria Rabelo, Ingrid Novaes, Marcella Maia, Pedro Studart, Laryssa Farias, Simão Trindade, Daniella Vazquez, Marília Nocetti, Nathaly Fonseca, Lidia Felizati, Flavia Toledo, Verônica Bortucan, Manuela Fonseca e Henrique Almeida

Creative Production Agency: PXP Studios

CPO: Tato Bono

Executive Producer: Gabriela Carvalho

Production Manager: Filipe Andrade

Production Coordination: Cecília Dachery, Mariana Miki e Nicollas Duarte

Post-Production Management: Maurício Castro

Post-Production Supervision: Fábio Sinotti e André Vega

Motion Design: Simone Rutz

Design: André Vega e Dario Torres

Quality Control: Naielem Bittencourte

Audio Production: Squad

Executive Direction: Dario Forghieri / Zi Nammur

Audio Coordination: Dani Nammur

Composition: Dario Forghieri / Zi Nammur

Voice Actress: Marianna Alexandre

Mixing and Mastering: Marcos Dicunto

Post-Production House: Vibe Films

Executive Direction: Sandro Sztukalski

Post-Coordination / Executive Assistance: Luís Tozelli

Editing/Finishing: Bruno Diniz Ovelha

Videographer: Celso Lopes

Lucky Biscuit Production

Executive Director: Pedro Luis Peres

Commercial and Production Manager: Celia Maria Peres

Art Coordinator: Renan Velonisqui Portugal

Production Coordinator: Danielle Santoro Pasito

Financial Manager: Edineia Maria de Oliveira Queiroz

HR and Purchasing Manager: Ana Paula Mailaro Peres

Production: Enrico Peres Cherubim e Lucas de Mattia Peres

Oreo PR Agency: PROS

Co-CEOs: Daniela Graicar e Fernanda Tchernobilsky

PR Account: Alice Zeitune, Caroline Medeiros, Marília Alves dos Santos, Victoria Ragazzi, Elder Magalhães e Brenda Andrade

Netflix Brazil Brand Partnerships Director: Fernanda Guimarães

Netflix Latin America Brand Partnerships Creative Lead: Daniela Albuquerque

Netflix Brazil Brand Partnerships Manager: Ana Maria Villar

Netflix Brazil Brand Partnerships Creative Manager: Beatriz Pascon

Netflix Brazil Brand Partnerships Creative Production Manager: Laís Papi

OREO "FORTUNE" COOKIE


Fortune cookies bring hope. Wednesday brings doom. So to promote the second season, we created the "Fortune" Cookie: a twisted version filled with her darkest quotes and advice.

AGENCY:
Leo Burnett Brazil


CREATIVE DIRECTORS:
Felipe Massis, Luiz Filipin, Vinicius Stanzione


CREATIVE TEAM:
Bruno Kuni, Leandro Shimizu, Leonardo Cassol+


Wednesday hates teamwork. But unfortunately, Oreo and Netflix had to team up again.


The "Fortune" Cookie: a special edition to promote the show's second season.

Influencers received, of course. But mere mortals could get one too.


Partnering with Asian food delivery services, we replaced the traditional fortune cookie with ours.

10,000 "Fortune" Cookies gone in 2 days. Not so terrible.


Also 39% increase in Oreo sales on iFood. 

There was also a digital version. Far more mediocre, but still...


You could share it on social media. But as Wednesday says: "Social media are a soul-sucking void of meaningless affirmation."