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Agency: F/Nazca Saatchi & Saatchi

Client: Shell Select

Chief Creative Officer: Fabio Fernandes

Creative Directors: Toni Fernandes, Leonardo Claret, Theo Rocha

Creatives: João Paulo Testa, Bruno Zampoli, Thiago Bach, Bruno Kuni

Account Team: Ricardo Forli, Rafael Cappelli, Gabriela Marques, Julia Marquezi, Camila Larroudé

Media Team: Mauricio Almeida, Adriana Roza, Leonardo Sousa, Luiza Oliveira

Planning Team: Rita Almeida, André Foresti, Ligia Paes de Barros, Tatiana Weiss, Vitor Coelho

Content Team: Fernanda Fontes, Rafael Venturelli, Gabriela Moura

RTV: Fernanda Sousa, Elucieli Nascimento, Rafael Paes, Victor Alloza

Film Production: Stink Films

Director: Kid Burro

Art Director: Luana Demange

Director of Photography: Daniel Belinky

Executive Producers: Guilherme Passos, Tico Cruz, Camila Martinez

Executive Director: Ingrid Raszl

Editing: Caroline Leone, Victor Cohen

Post-Production: Warriors VFX

Finishing: Victor Cohen, Murillo Moura

Sound Production: Tesis

Music Conductors: Silvio Piesco, Marcos Vaz

Client Approval: Eduardo Wantuil, Claudia Malaguerra, Renato Grego, Sabrina Nogueira, Lucas Coelho, Priscila Machado

SHELL HUMANOLOGY


Shell wanted to highlight their convenience stores' unique feature: humanology. In an increasingly technological world, we showed that a personal touch makes all the difference.
AGENCY:
F/Nazca Saatchi & Saatchi
CREATIVE DIRECTORS:
Fabio Fernandes, Leo Claret, Toni Fernandes
CREATIVE TEAM:
Bruno Kuni, Thiago Bach, João Paulo Testa, Bruno Zampoli+


And for radio, another humanology: improvising.


The brief was a bit tricky: talk about many (or even all) of the products that Shell Select sells. And there were a lot of products. A huge menu, a bible of things, a tongue-twister. So that's exactly what we did: a tongue-twister spot. Part jingle, part rap. Almost an improvisation of sounds and rhymes. P.S.: If you're not a Portuguese speaker, it might sound a bit chaotic.