Shell wanted to show that their convenience stores has a unique technology: the humanology. And if Shell Select service is more humane, the campaign has to be as well. In an increasingly technological world, we showed that a personal touch makes all the difference.
Bumper ads 7”
Agency: F/Nazca Saatchi & Saatchi
Creative Directors: Leonardo Claret, Toni Fernandes
Team: Bruno Kuni, Thiago Bach