Skol Pure Malt
Skol Pure Malt came to democratize. It’s not fancy and you can drink anywhere.
On YouTube, we put the perfect influencer for Skol: João da Nica. He showed that it’s not necessary to be in Miami Beach or in a bistro in Paris to drink a great beer.
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On television we showed that it’s perfect for a date for two. Or for ten. Or for twelve. Or fort two hundred.
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On internet we made fun of ostentation cliches common on social networks. Because Skol Pure Malt is so fancy and exclusive. Not!
Agency: F/Nazca Saatchi & Saatchi
Creative Directors: Leonardo Claret, Rodrigo Castellari, Toni Fernandes
Team: Bruno Kuni, Thiago Bach