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Agency: F/Nazca Saatchi & Saatchi

Client: AmBev

Chief Creative Officer: Fabio Fernandes

Creative Directors: Toni Fernandes, Leonardo Claret, Rodrigo Castellari

Creatives: Toni Fernandes, Leonardo Claret, Rodrigo Castellari, Bruno Kuni, Thiago Bach

Content Creation: Bruno Kuni, Thiago Bach, Dudu Barcellos, Gabriel Soeiro, Gabriel Azevedo

Account Team: Ricardo Forli, Thiago Iusim, Beatriz Almonacid, Anelene Putini, Tathiana Sacco, Bruna Rocha

Media Team: Mauricio Almeida, Fernando Nogueira, Tatiana Masaki, Marina Signori, Janaina Ramos

Planning Team: Rita Almeida, Danilo Lima, Giovana Orlandeli, Rafael Moura

RTV: Elucieli Nascimento, Fernanda Sousa, Giuliano Springhetti, Henrique Tupã, Rafael Paes, Rosana Sallum, Victor Alloza

Production Company: Dietrich TV

Director: Gabriel Dietrich

Executive Producer: Ricardo de Souza

Director of Photography: Felipe Meneghel

Art Director: Olívia Helena Sanches

Editing: Abner Palma

Wardrobe: Nicole Nativa, Priscilla Zanini

Post-Production: Dietrich TV

Sound Production: LOUD

Music Conductor: Felipe Vassão

Client Approval: Ricardo Dias, Maria Fernanda Albuquerque, Daniel Feitoza, Leandro Thot

Project Managers: Vivian Mo, Daniela Terng, Julia Martinussi

Technology Director: Jefferson Russo

Digital Production: Luego

Digital Content: Rafael Venturelli, Amanda Cano, Buzzfeed Connections

Business Intelligence: Diego Mattera, Maria Thereza Faria

Artbuyer: Juliana Gardim, Kamila Bertolino

Graphic Production: Jomar Farias, Guilherme Gaggl

SKOL PURE MALT


Skol Pure Malt came to democratize. It’s not fancy, and you can drink it anywhere. So, in its very first product campaign, we showed that it's perfect for a date for two. Or ten. Or twelve. Or two hundred.

AGENCY:
F/Nazca Saatchi & Saatchi


CREATIVE DIRECTORS:
Fabio Fernandes, Leo Claret, Rodrigo Castellari, Toni Fernandes


CREATIVE TEAM:
Bruno Kuni, Thiago Bach+



Skol Pure Malt is pure classy... NOT!


On social media, we playfully made fun of ostentation clichés. An the message is clear: Skol Pure Malt isn't for tasting, it's for toasting.



Miami? Tokyo? Paris? Buenos Aires? I don’t think so.


On YouTube, we featured the perfect influencer for Skol: João da Nica. He showed that you don't need to be in another country to have a good beer.