Skol Pure Malt
Skol Pure Malt came to democratize. It’s not fancy and you can drink anywhere.
On television we showed that it’s perfect for a date for two. Or ten. Or twelve. Or two hundred.
On social media we made fun of common ostentation cliches. Because Skol Pure Malt is so fancy and exclusive. NOT!
On YouTube, we put the perfect influencer for Skol: João da Nica. He showed that it’s not necessary to be in Miami Beach or in a bistro in Paris to drink a great beer.
Agency: F/Nazca Saatchi & Saatchi
Creative Directors: Leonardo Claret, Rodrigo Castellari, Toni Fernandes
Team: Bruno Kuni, Thiago Bach