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Agency: Leo Burnett Brazil
Client: Trident
CCO: Marcelo Reis
VP Creative: Vinicius Stanzione
Creative Directors: Alessandra Sadock, Ligia Mendes
Copywriter: Bruno Kuninari
Art Director: Vitor Prado
Digital Creation: Leandro Shimizu
Account Team: Letícia Meira, Guilherme Nogueira, Fernanda Amadio, Debora Sartorio, Allan Carneiro
Media Team: Heloisa Goldman, Renata Caovilla, Sheila Uyeda, Gabrielle Alvarenga, Fernanda Pelizon, Tais Ferreira, Guilherme Pedrosa, Henrique Lima, Vitoria Coelho
Planning Team: Marie Alonso, Joana Dambros, Matheus Brasileiro, Marcela Meneghel
Client Approval: Alvaro Garcia Junior, Anna Carolina Martins Teixeira, Isabela Elias, Rose Lima, Laryssa Queiroz, Gabriela Lima
Global Production Partner: Media Monks
TRIDENT CARNIVAL
With a catchy song, a popstar, and a targeted content strategy, the campaign achieved the highest number of engagements ever recorded for the brand.
AGENCY:
Leo Burnett Brazil
CREATIVE DIRECTORS:
Alessandra Sadock, Ligia Mendes, Vinicius Stanzione
CREATIVE TEAM:
Bruno Kuni, Vitor Prado+
