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Agency: Leo Burnett

Client: Trident, Mondelez

CEO: Fernando Diniz

CCO: Vinicius Stanzione

COO: Fabio Brito

CSO: Marie Alonso

Creative Directors: Luiz Filipin, Felipe Massis

Copywriters: Bruno Kuninari, Rafa Zoehler

Art Directors: Claudio Junior, Vitor Prado

Content Director: Wagner Ximenes

Content Team: Filipe Bortolotto, Leonardo Maia, Milena Felix

Account Team: Leandro Gregorio, Débora Maíra Sartorio, Amanda Challouts, Cristiane Nabesima, Paula Morais

Media Team: Juliana Roque, Gabrielle Marcouizos, Guilherme Pedrosa, Bruno Gregorut, Marcio Santos

Planning Team: Murilo Fedele, Victor Barros, Bruno Olivetti

PR: Rejane Romano, Samara Oliveira

Client Approval: Álvaro Garcia, Erica Migales, Isabela Elias, Rose Lima, Rodrigo Macedo, Grazielle Costa, Pedro Studart, Laryssa Farias, Gabriela Lima

Global Production Partner: Pop Studios

TRIDENT ROCK IN RIO


To sponsor one of the biggest music festivals in Brazil for the first time, Trident decided to go bold. With an integrated campaign, the brand guaranteed the top #1 share of voice at The Town and an Effie Awards Latam.
AGENCY:
Leo Burnett Brazil
CREATIVE DIRECTORS:
Felipe Massis, Luiz Filipin, Vinicius Stanzione
CREATIVE TEAM:
Bruno Kuni, Vitor Prado+



Packs with puns? Hell yeah.


If you're against puns in advertising, please read my "Manifesto in Favor of the Pun". They do have their value, and there's some rock 'n' roll in that too.

It reached lots of cool people. Hands and mouths.


Connected to the festival, Trident Rock in Rio packs played a key role in the content produced.

Packs & Tracks


In collaboration with Dogsled Studio, the packs came to life with a (cool as hell) 3D work. And the soundtrack matches the flow.