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Agency: Leo Burnett Brazil
Client: Trident
CCO: Marcelo Reis
VP Creative: Vinicius Stanzione
Creative Directors: Alessandra Sadock, Bruno Godinho
Copywriter: Bruno Kuninari
Art Director: Vitor Prado
Account Team: Letícia Meira, Guilherme Nogueira, Fernanda Amadio, Debora Sartorio, Allan Carneiro
Media Team: Heloisa Goldman, Renata Caovilla, Sheila Uyeda, Gabrielle Alvarenga, Fernanda Pelizon, Tais Ferreira, Guilherme Pedrosa, Henrique Lima, Vitoria Coelho
Planning Team: Marie Alonso, Joana Dambros, Matheus Brasileiro, Marcela Meneghel
Client Approval: Alvaro Garcia Junior, Anna Carolina Martins Teixeira, Isabela Elias, Rose Lima, Laryssa Queiroz, Gabriela Lima
Global Production Partner: Media Monks
TRIDENT THE TOWN
To sponsor one of the biggest music festivals in Brazil for the first time, Trident decided to go bold. With an integrated campaign, the brand guaranteed the top #1 share of voice at The Town and an Effie Awards Latam.
AGENCY:
Leo Burnett Brazil
CREATIVE DIRECTORS:
Alessandra Sadock, Bruno Godinho, Vinicius Stanzione
CREATIVE TEAM:
Bruno Kuni, Vitor Prado+


















