Bruno Kuni

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	<title>Bruno Kuni</title>
	<link>https://kuni.ninja</link>
	<description>Bruno Kuni</description>
	<pubDate>Mon, 08 Dec 2025 00:44:13 +0000</pubDate>
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		<title>Fiat Leader</title>
				
		<link>https://kuni.ninja/Fiat-Leader</link>

		<pubDate>Fri, 18 Oct 2024 17:43:27 +0000</pubDate>

		<dc:creator>Bruno Kuni</dc:creator>

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  ×
  
  
    ×
    
    
      Agency: Leo Burnett Brazil
      Client: Fiat
      CEO: Fernando Diniz
      COO: Fabio Brito
      CCO: Vinicius Stanzione
      CSO: Marie Alonso
      CMDO: Ana Paula Sanchez
      Creative Directors: Ligia Mendes, Marco Mattos
      Copywriters: Bruno Godinho, Bruno Kuninari, Rafael Klein
      Art Director: Vitor Prado
      Digital Creation: Bruno Kuninari, Fabrício Soares, Gabriel Stanzione, Guilherme Lopes, Mikaele Rocha e Vitor Prado
      Content Director: Wagner Ximenes
      Content Team: Tamires Soares, Giovanna Gonçalves
      Integrated Production Director: Luciana Kley
      RTV: Jackeline Neuwirt, Camila Aquino, Ricardo Sotelo
      Artbuyer: Mauro Moura, Daniel Gonçalves
      Editing: Brunno Leite
      Account Team: Sabrina Spinelli, Katia Simonato, Giovanna Rodrigues, Caio Perez, Gabriel Illa, Ana Ceolin, Mateus Ferraz, Yuri Moraes
      Media Team: Paula Ricarte, Livia Soares, Laura Andrade, Debora Gimenez, Mateus Rikel
      Planning Team: Thamara Araujo, Jaqueline Tampelli, Jessica Locatelli, Beatriz Bastos
      PR: Rejane Romano, Samara Oliveira e Mariana Viana
      Client Approval: Frederico Battaglia, Ana Luisa Brant, Paula Salerno, Cecília Elia
      Film Production: Boiler Filmes
      Sound Production: Jamute
    
  
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    FIAT PICKUP TRUCKS
    Fiat is the leading brand in pickup trucks. So this is what happened when *someone* said "Take me to your leader". No aliens or cows were harmed in the making of this film.
  
  
    AGENCY:Leo Burnett Brazil
    CREATIVE DIRECTORS:
    Ligia Mendes, Marco Mattos, Vinicius Stanzione
    CREATIVE TEAM:
    Bruno Kuni, Vitor Prado, Bruno Godinho +
    
  
    UFOOH spotted in the city!&#38;nbsp;
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    Alien interference on Netflix.&#38;nbsp;
    On Halloween, the ET invaded the streaming platform before Sci-Fi, abduction, and all those space-related themes.
    
  
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		<title>Trident Carnival</title>
				
		<link>https://kuni.ninja/Trident-Carnival</link>

		<pubDate>Tue, 08 Aug 2023 15:07:29 +0000</pubDate>

		<dc:creator>Bruno Kuni</dc:creator>

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  ×
  
  
    ×
    
    
      Agency: Leo Burnett Brazil
    Client: Trident
    CCO: Marcelo Reis
    VP Creative: Vinicius Stanzione
    Creative Directors: Alessandra Sadock, Ligia Mendes
    Copywriter: Bruno Kuninari
    Art Director: Vitor Prado
    Digital Creation: Leandro Shimizu
    Account Team: Letícia Meira, Guilherme Nogueira, Fernanda Amadio, Debora Sartorio, Allan Carneiro
    Media Team: Heloisa Goldman, Renata Caovilla, Sheila Uyeda, Gabrielle Alvarenga, Fernanda Pelizon, Tais Ferreira, Guilherme Pedrosa, Henrique Lima, Vitoria Coelho
    Planning Team: Marie Alonso, Joana Dambros, Matheus Brasileiro, Marcela Meneghel
    Client Approval: Alvaro Garcia Junior, Anna Carolina Martins Teixeira, Isabela Elias, Rose Lima, Laryssa Queiroz, Gabriela Lima
    Global Production Partner: Media Monks
  
  
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TRIDENT CARNIVALWith a catchy song, a popstar, and a targeted content strategy, the campaign achieved the highest number of engagements ever recorded for the brand.
	
	AGENCY:Leo Burnett Brazil
CREATIVE DIRECTORS:Alessandra Sadock, Ligia Mendes, Vinicius Stanzione
CREATIVE TEAM:Bruno Kuni, Vitor Prado+


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Unlock Your MouthIn Brazilian Carnival, people customize their clothes, change their hair, and wear costumes. But what about the mouth?&#38;nbsp;It sings, kisses, screams, smiles, and much more. Trident, as a chewing gum brand, believes it is the party's highlight. This led to the concept "Unlock your mouth at Carnival.


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Ludmilla and "The Evil Mouth"We established unique personalities for different mouths: shiny, trendy, rocky, carnivalesque, rebel and more. The media strategy targeted clustered interests like music festivals, TikTok trends and games. Also, influencers and celebrities named their own mouths, like Ludmilla's 'evil mouth.


The Master of Mouth Beats
In a collaboration with Fernandinho Beatbox - an expert in mouth sounds - Ludmilla recorded the song 'Unlock Your Mouth,' written by us (which was quite flattering, I won't deny).


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Remix? Nope, MTG.
After two years in a row, "Unlock Your Mouth" returned in 2025 for its third round, now with a remix - I mean, an MTG. Ludmilla and DJ Topo released a new version of the song, premiering exclusively on Billboard Brazil. Is this the last version, or will there be a replay? We'll see.


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		<title>Oreo Fortune Cookie</title>
				
		<link>https://kuni.ninja/Oreo-Fortune-Cookie</link>

		<pubDate>Mon, 08 Dec 2025 00:44:13 +0000</pubDate>

		<dc:creator>Bruno Kuni</dc:creator>

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  ×
  
  
    ×
    
    
    Agency: LEO
    Title: "Fortune" Cookie (Biscoito da "Sorte")
    Product: Oreo
    Client: Mondelez
    Co-presidents: Fabio Brito e Rafaela Queiroz
    CCO: Vinicius Stanzione
    COO: Isa Cinopoli
    VP of Media: Vinicius Tieppo
    CSO: Priscilla Ceruti
    Creative Directors: Luiz Filipin e Felipe Massis
    Art Directors: Leonardo Cassol
    Copywriters: Leandro Shimizu e Bruno Kuninari
    Account Team: Leandro Gregório, Bianca Urzedo e Amanda Challouts
    Media Team: Juliana Roque, Jonathan Machado, Victor Motta e Rafaela Marques
    Planning Team: Murilo Fedele, Luisa Lancellotti e Pedro Carvalho
    Content: Wagner Ximenes, Isis Tonete
    PR: Paula Ganem e Bruna Ribeiro
    Client Approval: Renata Vieira, Felipe Pedrolli, Isabela Zyad, João Mignoli, Nara Waisel, Maria Vitoria Rabelo, Ingrid Novaes, Marcella Maia, Pedro Studart, Laryssa Farias, Simão Trindade, Daniella Vazquez, Marília Nocetti, Nathaly Fonseca, Lidia Felizati, Flavia Toledo, Verônica Bortucan, Manuela Fonseca e Henrique Almeida
    Creative Production Agency: PXP Studios
    CPO: Tato Bono
    Executive Producer: Gabriela Carvalho
    Production Manager: Filipe Andrade
    Production Coordination: Cecília Dachery, Mariana Miki e Nicollas Duarte
    Post-Production Management: Maurício Castro
    Post-Production Supervision: Fábio Sinotti e André Vega
    Motion Design: Simone Rutz
    Design: André Vega e Dario Torres
    Quality Control: Naielem Bittencourte
    Audio Production: Squad
    Executive Direction: Dario Forghieri / Zi Nammur
    Audio Coordination: Dani Nammur
    Composition: Dario Forghieri / Zi Nammur
    Voice Actress: Marianna Alexandre
    Mixing and Mastering: Marcos Dicunto
    Post-Production House: Vibe Films
    Executive Direction: Sandro Sztukalski
    Post-Coordination / Executive Assistance: Luís Tozelli
    Editing/Finishing: Bruno Diniz Ovelha
    Videographer: Celso Lopes
    Lucky Biscuit Production
    Executive Director: Pedro Luis Peres
    Commercial and Production Manager: Celia Maria Peres
    Art Coordinator: Renan Velonisqui Portugal
    Production Coordinator: Danielle Santoro Pasito
    Financial Manager: Edineia Maria de Oliveira Queiroz
    HR and Purchasing Manager: Ana Paula Mailaro Peres
    Production: Enrico Peres Cherubim e Lucas de Mattia Peres
    Oreo PR Agency: PROS
    Co-CEOs: Daniela Graicar e Fernanda Tchernobilsky
    PR Account: Alice Zeitune, Caroline Medeiros, Marília Alves dos Santos, Victoria Ragazzi, Elder Magalhães e Brenda Andrade
    Netflix Brazil Brand Partnerships Director: Fernanda Guimarães
    Netflix Latin America Brand Partnerships Creative Lead: Daniela Albuquerque
    Netflix Brazil Brand Partnerships Manager: Ana Maria Villar
    Netflix Brazil Brand Partnerships Creative Manager: Beatriz Pascon
    Netflix Brazil Brand Partnerships Creative Production Manager: Laís Papi

  
  // CONTROLE DO POPUP
  document.addEventListener('DOMContentLoaded', function() {
    const popup = document.querySelector('.credits-popup');
    const toggleButtons = document.querySelectorAll('.credits-toggle');
    
    // Funções de abrir/fechar
    const openPopup = (e) =&#62; {
      e.preventDefault();
      popup.style.display = 'block';
      document.body.style.overflow = 'hidden';
    };
    
    const closePopup = () =&#62; {
      popup.style.display = 'none';
      document.body.style.overflow = '';
    };
    
    // Event listeners
    toggleButtons.forEach(btn =&#62; btn.addEventListener('click', openPopup));
    document.querySelectorAll('.credits-close-main, .credits-close-secondary')
      .forEach(btn =&#62; btn.addEventListener('click', closePopup));
    
    popup.addEventListener('click', (e) =&#62; {
      if(e.target === popup) closePopup();
    });
  });


OREO "FORTUNE" COOKIEFortune cookies bring hope. Wednesday brings doom. So to promote the second season, we created the "Fortune" Cookie: a twisted version filled with her darkest quotes and advice.
	
	AGENCY:Leo Burnett Brazil
CREATIVE DIRECTORS:Felipe Massis, Luiz Filipin, Vinicius Stanzione
CREATIVE TEAM:Bruno Kuni, Leandro Shimizu, Leonardo Cassol+


&#60;img width="1920" height="858" width_o="1920" height_o="858" data-src="https://freight.cargo.site/t/original/i/92dcb39a13dd758cff0e8c9cd0e2910a9f663ed0fbc38a4d1cd83dc6d2a29e2d/oreo-wednesday_unfortune-cookie-v2.png" data-mid="241547707" border="0"  src="https://freight.cargo.site/w/1000/i/92dcb39a13dd758cff0e8c9cd0e2910a9f663ed0fbc38a4d1cd83dc6d2a29e2d/oreo-wednesday_unfortune-cookie-v2.png" /&#62;


Wednesday hates teamwork. But unfortunately, Oreo and Netflix had to team up again.The "Fortune" Cookie: a special edition to promote the show's second season.


  /* Mobile: 2 colunas */
  @media (max-width: 600px) {
    [style*="grid-template-columns"] {
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  }


  /* Mobile: 2 colunas */
  @media (max-width: 600px) {
    [style*="grid-template-columns"] {
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Influencers received, of course. But mere mortals could get one too.Partnering with Asian food delivery services, we replaced the traditional fortune cookie with ours.


&#60;img width="2400" height="1072" width_o="2400" height_o="1072" data-src="https://freight.cargo.site/t/original/i/c92163e63aa97224ac86b09aefe99d6347c60621425e39a7e684f70b65c680ee/oreo-wednesday_unfortune-cookie_asian-food_final.png" data-mid="241560872" border="0"  src="https://freight.cargo.site/w/1000/i/c92163e63aa97224ac86b09aefe99d6347c60621425e39a7e684f70b65c680ee/oreo-wednesday_unfortune-cookie_asian-food_final.png" /&#62;


10,000 "Fortune" Cookies gone in 2 days. Not so terrible.Also 39% increase in Oreo sales on iFood.&#38;nbsp;


There was also a digital version. Far more mediocre, but still...You could share it on social media. But as Wednesday says: "Social media are a soul-sucking void of meaningless affirmation."


&#60;img width="2162" height="675" width_o="2162" height_o="675" data-src="https://freight.cargo.site/t/original/i/3a7e3dc158c0e9903b464f125a601ec57cf7bd5da78ba463dea2183704de18d4/oreo_fortune-cookie_website-final.png" data-mid="241560525" border="0"  src="https://freight.cargo.site/w/1000/i/3a7e3dc158c0e9903b464f125a601ec57cf7bd5da78ba463dea2183704de18d4/oreo_fortune-cookie_website-final.png" /&#62;


/* ===== TYPEWRITER ANIMATION - ESTILOS ESPECÍFICOS (Ajustado +15%) ===== */
.kuni-typewriter-overlay {
    position: absolute;
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    left: 50%;
    transform: translate(-50%, -50%);
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}

.kuni-typewriter-box {
    font-family: Helvetica, Arial, sans-serif;
    font-size: 22.54px; /* 19.6px * 1.15 = 22.54px (+15%) */
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    display: inline-block;
    padding: 12.08px 20.13px; /* +15% do anterior */
    background: rgba(255, 255, 255, 0.97);
    border-radius: 6.44px; /* +15% */
    border: 1.61px solid #000; /* +15% */
    box-shadow: 0 3.22px 16.1px rgba(0, 0, 0, 0.3); /* +15% */
    pointer-events: auto;
    min-width: 0; /* Começa compacto! */
    width: auto; /* Crescerá com o conteúdo */
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    overflow: hidden;
    font-weight: 400;
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}

.kuni-typewriter-cursor {
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@keyframes kuni-blink {
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/* Desktop: mantém sobre a imagem */
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        padding: 12.08px 20.13px;
        min-width: 0; /* Começa compacto */
        transition: min-width 0.3s ease-out;
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}

/* Mobile: move para após a imagem */
@media (max-width: 768px) {
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        position: relative !important;
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@media (max-width: 480px) {
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/* Garante que a imagem tenha posição relativa (apenas desktop) */
@media (min-width: 769px) {
    .image-gallery[gid="3"] {
        position: relative !important;
        min-height: 400px !important;
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}


// ===== TYPEWRITER ANIMATION - INJEÇÃO DINÂMICA =====
(function() {
    console.log('🎬 Script typewriter carregado');
    
    // Aguarda a página carregar completamente
    function initTypewriter() {
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        setupTypewriterOnContainer(imageContainer);
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    function setupTypewriterOnContainer(container) {
        console.log('✅ Container da imagem encontrado:', container);
        
        // 2. Garante que o container tenha position relative (apenas desktop)
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        // 3. Remove qualquer typewriter anterior (caso já exista)
        const existing = container.querySelector('.kuni-typewriter-overlay');
        if (existing) existing.remove();
        
        // 4. Cria o container do typewriter
        const overlay = document.createElement('div');
        overlay.className = 'kuni-typewriter-overlay';
        
        // 5. Cria o box do typewriter - COMEÇA COMPACTO!
        const typewriterBox = document.createElement('div');
        typewriterBox.className = 'kuni-typewriter-box';
        typewriterBox.innerHTML = '&#124;';
        
        // Define largura mínima inicial baseada no cursor
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        overlay.appendChild(typewriterBox);
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        console.log('✅ Typewriter injetado com sucesso');
        
        // 6. Inicializa a animação
        startTypewriterAnimation();
    }
    
    function startTypewriterAnimation() {
        const textElement = document.getElementById('kuni-url-text');
        const typewriterBox = document.querySelector('.kuni-typewriter-box');
        if (!textElement &#124;&#124; !typewriterBox) {
            console.log('❌ Elementos não encontrados');
            return;
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        const url = 'oreo.com.br/oreo/biscoitodasorte';
        let index = 0;
        let isDeleting = false;
        let typingSpeed = 100;
        let deletingSpeed = 50;
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    // Tenta múltiplas vezes para garantir (Cargo pode carregar coisas depois)
    setTimeout(initTypewriter, 500);
    setTimeout(initTypewriter, 1000);
    setTimeout(initTypewriter, 2000);
})();
</description>
		
	</item>
		
		
	<item>
		<title>Fiat Pickup Cart</title>
				
		<link>https://kuni.ninja/Fiat-Pickup-Cart</link>

		<pubDate>Tue, 01 Apr 2025 03:21:22 +0000</pubDate>

		<dc:creator>Bruno Kuni</dc:creator>

		<guid isPermaLink="true">https://kuni.ninja/Fiat-Pickup-Cart</guid>

		<description>

  /* ESTILO DO "+" PARA ABRIR POPUP */
  .credits-toggle {
    color: inherit !important;
    text-decoration: none !important;
    margin-left: 4px;
    opacity: 0.6;
    transition: opacity 0.2s;
    font-size: inherit;
    font-family: inherit;
    line-height: inherit;
  }
  .credits-toggle:hover {
    opacity: 1;
  }

  /* ESTILO DO POPUP */
  .credits-popup {
    display: none;
    position: fixed;
    top: 0;
    left: 0;
    width: 100%;
    height: 100%;
    background: rgba(0,0,0,0.95);
    z-index: 9999;
    font-family: inherit;
    font-size: 14px;
    line-height: 1.5;
    overflow-y: auto;
    scrollbar-width: none;
    -ms-overflow-style: none;
  }
  .credits-popup::-webkit-scrollbar {
    display: none;
  }

  /* CONTEÚDO DOS CRÉDITOS */
  .credits-content {
    width: 90%;
    max-width: 500px;
    color: #fff;
    margin: 60px auto 40px;
    position: relative;
    padding: 50px 0 20px; /* Espaço para o botão no topo */
  }

  /* BOTÃO FECHAR PRINCIPAL (CANTO DA TELA) */
  .credits-close-main {
    position: fixed;
    top: 20px;
    right: 20px;
    font-size: 28px;
    cursor: pointer;
    opacity: 0.8;
    z-index: 2;
    background: rgba(255,255,255,0.1);
    width: 40px;
    height: 40px;
    display: flex;
    align-items: center;
    justify-content: center;
    border-radius: 50%;
    transition: all 0.2s;
  }
  .credits-close-main:hover {
    opacity: 1;
    background: rgba(255,255,255,0.2);
  }

  /* BOTÃO FECHAR SECUNDÁRIO (DENTRO DO CONTEÚDO) */
  .credits-close-secondary {
    position: absolute;
    top: 55px;
    right: 10px;
    font-size: 24px;
    cursor: pointer;
    opacity: 0.7;
    z-index: 1;
    background: rgba(0,0,0,0.3);
    width: 30px;
    height: 30px;
    display: flex;
    align-items: center;
    justify-content: center;
    border-radius: 50%;
  }

  /* ESTILO DOS TEXTOS */
  .credits-content p {
    margin-bottom: 12px;
  }
  .credits-label {
    text-transform: uppercase;
    font-weight: bold;
    opacity: 0.9;
  }


  ×
  
  
    ×
    
    
      Agency: Leo Burnett Brazil
      Client: Fiat
      President: Fabio Brito
    CEO: Fernando Diniz
    CCO: Vinicius Stanzione
    VP of Strategy: Marie Alonso
    Creative Directors: Ligia Mendes, Marco Mattos
    Copywriters: Bruno Kuninari, Fabricio Soares
    Art Directors: Henrique Xavier, Vitor Prado
    Digital Creation: Guilherme Lopes, Mikaele Rocha
    Content Director: Wagner Ximenes
    Content Team: Tamires Soares, Giovanna Gonçalves
    Integrated Production Director: Luciana Kley
    Artbuyer: Mauro Moura
    Editing: Brunno Leite
    Account Team: Sabrina Spinelli, Gabriel Illa, Giovanna Rodrigues, Mateus Ferraz, Yuri Moraes
    Media Team: Paula Ricarte, Livia Soares, Laura Andrade, Debora Gimenez, Mateus Rikel
    Planning Team: Thamara Araujo, Jaqueline Tampelli, Fred Cardin, Beatriz Bastos
    PR: Paula Ganem, Rejane Romano, Bruna Carvalho e Samara Oliveira
    Client Approval: Frederico Battaglia, Alessandra Souza, Ana Luisa Brant, Paula Martins, Cecilia Elia
    
  
  // CONTROLE DO POPUP
  document.addEventListener('DOMContentLoaded', function() {
    const popup = document.querySelector('.credits-popup');
    const toggleButtons = document.querySelectorAll('.credits-toggle');
    
    // Funções de abrir/fechar
    const openPopup = (e) =&#62; {
      e.preventDefault();
      popup.style.display = 'block';
      document.body.style.overflow = 'hidden';
    };
    
    const closePopup = () =&#62; {
      popup.style.display = 'none';
      document.body.style.overflow = '';
    };
    
    // Event listeners
    toggleButtons.forEach(btn =&#62; btn.addEventListener('click', openPopup));
    document.querySelectorAll('.credits-close-main, .credits-close-secondary')
      .forEach(btn =&#62; btn.addEventListener('click', closePopup));
    
    popup.addEventListener('click', (e) =&#62; {
      if(e.target === popup) closePopup();
    });
  });


FIAT PICKUP CARTChanging the shopping cart icon to a pickup truck. A simple idea that wasn't so simple to execute. But Fiat and Casas Bahia made it happen.
	
	AGENCY:Leo Burnett Brazil
CREATIVE DIRECTORS:Ligia Mendes, Marco Mattos, Vinicius Stanzione
CREATIVE TEAM:Bruno Kuni, Fabricio Soares, Vitor Prado, Henrique Xavier+


&#38;nbsp; 
&#60;img width="1000" height="1082" width_o="1000" height_o="1082" data-src="https://freight.cargo.site/t/original/i/231dc54f729c26dc48f7be8b3b0c11742cb62177350b78ee93ca39fb82b00d1a/fiat-casas-bahia-meioemensagem.png" data-mid="229091791" border="0" data-scale="26" src="https://freight.cargo.site/w/1000/i/231dc54f729c26dc48f7be8b3b0c11742cb62177350b78ee93ca39fb82b00d1a/fiat-casas-bahia-meioemensagem.png" /&#62;
&#60;img width="1000" height="1082" width_o="1000" height_o="1082" data-src="https://freight.cargo.site/t/original/i/7cde486e5316bf21b8ae2f2e5f50cba79035efc8143a72967ebab189f2b19bec/fiat-casas-bahia-lbb.png" data-mid="229091787" border="0" data-scale="26" src="https://freight.cargo.site/w/1000/i/7cde486e5316bf21b8ae2f2e5f50cba79035efc8143a72967ebab189f2b19bec/fiat-casas-bahia-lbb.png" /&#62;
&#60;img width="1000" height="1082" width_o="1000" height_o="1082" data-src="https://freight.cargo.site/t/original/i/8756030044be00911439112e91612ab51e9f38df66f609a03bf7c60976c39a53/fiat-casas-bahia-autosegredos.png" data-mid="229091781" border="0" data-scale="26" src="https://freight.cargo.site/w/1000/i/8756030044be00911439112e91612ab51e9f38df66f609a03bf7c60976c39a53/fiat-casas-bahia-autosegredos.png" /&#62;
&#60;img width="1000" height="1082" width_o="1000" height_o="1082" data-src="https://freight.cargo.site/t/original/i/e80a11bc38ce8420a931cd6296e3541f29433af1eb83f9b501cbd8ba1816dc96/fiat-casas-bahia-voxnews.png" data-mid="229091795" border="0" data-scale="26" src="https://freight.cargo.site/w/1000/i/e80a11bc38ce8420a931cd6296e3541f29433af1eb83f9b501cbd8ba1816dc96/fiat-casas-bahia-voxnews.png" /&#62;
&#60;img width="1000" height="1082" width_o="1000" height_o="1082" data-src="https://freight.cargo.site/t/original/i/3ef90463ba20c38ac520987c4dc06895112b17c036d9a128970783981d82a601/fiat-casas-bahia-cc.png" data-mid="229091782" border="0" data-scale="26" src="https://freight.cargo.site/w/1000/i/3ef90463ba20c38ac520987c4dc06895112b17c036d9a128970783981d82a601/fiat-casas-bahia-cc.png" /&#62;
&#60;img width="1000" height="1082" width_o="1000" height_o="1082" data-src="https://freight.cargo.site/t/original/i/c016cb31b5386af0605752f078b201eb0cc7b4b391e76c872444d08259f584bf/fiat-casas-bahia-stellantis.png" data-mid="229091793" border="0" data-scale="26" src="https://freight.cargo.site/w/1000/i/c016cb31b5386af0605752f078b201eb0cc7b4b391e76c872444d08259f584bf/fiat-casas-bahia-stellantis.png" /&#62;
&#60;img width="1000" height="1082" width_o="1000" height_o="1082" data-src="https://freight.cargo.site/t/original/i/e1f512c5ff8dbc6aa6767d5faef0713e33025549c97aff8b51ef98824280706b/fiat-casas-bahia-valor.png" data-mid="229091794" border="0" data-scale="26" src="https://freight.cargo.site/w/1000/i/e1f512c5ff8dbc6aa6767d5faef0713e33025549c97aff8b51ef98824280706b/fiat-casas-bahia-valor.png" /&#62;
&#60;img width="1000" height="1082" width_o="1000" height_o="1082" data-src="https://freight.cargo.site/t/original/i/d097e033f771982a05d9b4d09e3ae933e37a4fd90fe29db76c493a17faeedb8f/fiat-casas-bahia-autoranking.png" data-mid="229091780" border="0" data-scale="26" src="https://freight.cargo.site/w/1000/i/d097e033f771982a05d9b4d09e3ae933e37a4fd90fe29db76c493a17faeedb8f/fiat-casas-bahia-autoranking.png" /&#62;
&#60;img width="1000" height="1082" width_o="1000" height_o="1082" data-src="https://freight.cargo.site/t/original/i/202999a94b828cec7dcc98c3a8f7d13de4a485b53dae72d115f0c6bcdad977a3/fiat-casas-bahia-diario.png" data-mid="229091783" border="0" data-scale="26" src="https://freight.cargo.site/w/1000/i/202999a94b828cec7dcc98c3a8f7d13de4a485b53dae72d115f0c6bcdad977a3/fiat-casas-bahia-diario.png" /&#62;
&#60;img width="1000" height="1082" width_o="1000" height_o="1082" data-src="https://freight.cargo.site/t/original/i/e81be23de6245a366340426aee51a18012dff5d98d05a5416e6de8e7260c345a/fiat-casas-bahia-propmark.png" data-mid="229091792" border="0" data-scale="26" src="https://freight.cargo.site/w/1000/i/e81be23de6245a366340426aee51a18012dff5d98d05a5416e6de8e7260c345a/fiat-casas-bahia-propmark.png" /&#62;


Not everything you buy online would actually fit in a shopping cart.But in a Fiat Pickup Truck, definitely.


  /* Mobile: 1 coluna */
  @media (max-width: 600px) {
    [style*="grid-template-columns"] {
      grid-template-columns: repeat(1, 1fr) !important;
    }
  }


Pickup Cart &#38;gt; Shopping CartIn a collaborative post, CB - Casas Bahia mascot - playfully engaged with the insight.


&#60;img width="2162" height="675" width_o="2162" height_o="675" data-src="https://freight.cargo.site/t/original/i/1e75b1e382c5b2cf6155c6cce85cab4c3ddbbc45455da8b124f4308332d77b34/CB-fiat-picape-v3.png" data-mid="229095028" border="0"  src="https://freight.cargo.site/w/1000/i/1e75b1e382c5b2cf6155c6cce85cab4c3ddbbc45455da8b124f4308332d77b34/CB-fiat-picape-v3.png" /&#62;


The entire platform was leveraged. In addition to the Pickup Cart feature, there were also banners, UX interventions and a filter for products with free shipping provided by Fiat.


&#60;img width="4096" height="2304" width_o="4096" height_o="2304" data-src="https://freight.cargo.site/t/original/i/7c8dec9d552a6ee9493431bd363bb0edcf0d8e28afbb7e7d6da00182b7b9a8ff/home-page-casasbahia-shopickup-v2.png" data-mid="229096262" border="0"  src="https://freight.cargo.site/w/1000/i/7c8dec9d552a6ee9493431bd363bb0edcf0d8e28afbb7e7d6da00182b7b9a8ff/home-page-casasbahia-shopickup-v2.png" /&#62;


Fiat team also spread the message.Creating WhatsApp stickers became one of our tasks for the team to use internally. It wasn't exactly part of the campaign, but it sort of was.


&#60;img width="2138" height="832" width_o="2138" height_o="832" data-src="https://freight.cargo.site/t/original/i/fa7aae26be697d89631728a81feebf006e8837825e814c8ca4599a9127228818/fiat---shopickup---stickers-v2.png" data-mid="229095065" border="0"  src="https://freight.cargo.site/w/1000/i/fa7aae26be697d89631728a81feebf006e8837825e814c8ca4599a9127228818/fiat---shopickup---stickers-v2.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Skol Pure Malt</title>
				
		<link>https://kuni.ninja/Skol-Pure-Malt</link>

		<pubDate>Sun, 12 Jan 2020 22:57:01 +0000</pubDate>

		<dc:creator>Bruno Kuni</dc:creator>

		<guid isPermaLink="true">https://kuni.ninja/Skol-Pure-Malt</guid>

		<description>

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  ×
  
  
    ×
    
    
      Agency: F/Nazca Saatchi &#38;amp; Saatchi
    Client: AmBev
    Chief Creative Officer: Fabio Fernandes
    Creative Directors: Toni Fernandes, Leonardo Claret, Rodrigo Castellari
    Creatives: Toni Fernandes, Leonardo Claret, Rodrigo Castellari, Bruno Kuni, Thiago Bach
    Content Creation: Bruno Kuni, Thiago Bach, Dudu Barcellos, Gabriel Soeiro, Gabriel Azevedo
    Account Team: Ricardo Forli, Thiago Iusim, Beatriz Almonacid, Anelene Putini, Tathiana Sacco, Bruna Rocha
    Media Team: Mauricio Almeida, Fernando Nogueira, Tatiana Masaki, Marina Signori, Janaina Ramos
    Planning Team: Rita Almeida, Danilo Lima, Giovana Orlandeli, Rafael Moura
    RTV: Elucieli Nascimento, Fernanda Sousa, Giuliano Springhetti, Henrique Tupã, Rafael Paes, Rosana Sallum, Victor Alloza
    Production Company: Dietrich TV
    Director: Gabriel Dietrich
    Executive Producer: Ricardo de Souza
    Director of Photography: Felipe Meneghel
    Art Director: Olívia Helena Sanches
    Editing: Abner Palma
    Wardrobe: Nicole Nativa, Priscilla Zanini
    Post-Production: Dietrich TV
    Sound Production: LOUD
    Music Conductor: Felipe Vassão
    Client Approval: Ricardo Dias, Maria Fernanda Albuquerque, Daniel Feitoza, Leandro Thot
    Project Managers: Vivian Mo, Daniela Terng, Julia Martinussi
    Technology Director: Jefferson Russo
    Digital Production: Luego
    Digital Content: Rafael Venturelli, Amanda Cano, Buzzfeed Connections
    Business Intelligence: Diego Mattera, Maria Thereza Faria
    Artbuyer: Juliana Gardim, Kamila Bertolino
    Graphic Production: Jomar Farias, Guilherme Gaggl
    
  
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SKOL PURE MALTSkol Pure Malt came to democratize. It’s not fancy, and you can drink it anywhere. So, in its very first product campaign, we showed that it's perfect for a date for two. Or ten. Or twelve. Or two hundred.

	
	AGENCY:F/Nazca Saatchi &#38;amp; Saatchi
CREATIVE DIRECTORS:Fabio Fernandes, Leo Claret, Rodrigo Castellari, Toni Fernandes
CREATIVE TEAM:Bruno Kuni, Thiago Bach+


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Skol Pure Malt is pure classy... NOT!On social media, we playfully made fun of ostentation clichés. An the message is clear: Skol Pure Malt isn't for tasting, it's for toasting.


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Miami? Tokyo? Paris? Buenos Aires? I don’t think so.On YouTube, we featured the perfect influencer for Skol: João da Nica. He showed that you don't need to be in another country to have a good beer.


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</description>
		
	</item>
		
		
	<item>
		<title>Trident The Town</title>
				
		<link>https://kuni.ninja/Trident-The-Town</link>

		<pubDate>Fri, 20 Oct 2023 15:12:36 +0000</pubDate>

		<dc:creator>Bruno Kuni</dc:creator>

		<guid isPermaLink="true">https://kuni.ninja/Trident-The-Town</guid>

		<description>

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    height: 100%;
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  ×
  
  
    ×
    
    
      Agency: Leo Burnett Brazil
    Client: Trident
    CCO: Marcelo Reis
    VP Creative: Vinicius Stanzione
    Creative Directors: Alessandra Sadock, Bruno Godinho
    Copywriter: Bruno Kuninari
    Art Director: Vitor Prado
    Account Team: Letícia Meira, Guilherme Nogueira, Fernanda Amadio, Debora Sartorio, Allan Carneiro
    Media Team: Heloisa Goldman, Renata Caovilla, Sheila Uyeda, Gabrielle Alvarenga, Fernanda Pelizon, Tais Ferreira, Guilherme Pedrosa, Henrique Lima, Vitoria Coelho
    Planning Team: Marie Alonso, Joana Dambros, Matheus Brasileiro, Marcela Meneghel
    Client Approval: Alvaro Garcia Junior, Anna Carolina Martins Teixeira, Isabela Elias, Rose Lima, Laryssa Queiroz, Gabriela Lima
    Global Production Partner: Media Monks
  
  
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TRIDENT THE TOWNTo sponsor one of the biggest music festivals in Brazil for the first time, Trident decided to go bold. With an integrated campaign, the brand guaranteed the top #1 share of voice at The Town and an Effie Awards Latam.
	
	AGENCY:Leo Burnett Brazil
CREATIVE DIRECTORS:Alessandra Sadock, Bruno Godinho, Vinicius Stanzione
CREATIVE TEAM:Bruno Kuni, Vitor Prado+


Iza feat. street musicians. By surprise.We needed to make some noise in town. After all, it’s a music festival called The Town. So, Trident brought Iza - a major singer in Brazil - to jam with street musicians. And they were completely taken by surprise. The crowd engaged with the brand and the festival even before it officially began.


Packaging was not our job. But it was.We had a proactive idea to connect it with the entire campaign. Trident and Mondelez embraced it. And for the first time, Trident's packaging was completely designed by the agency, not by a product design studio. Pretty cool, right? We launched 5 new packs, celebrating 5 iconic spots in São Paulo, where The Town takes place.


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One film, four characters. And a bear.Trident aimed to engage different audiences with targeted media. We streamlined production by using a single film structure, only changing the main character's product scene. The goal? To connect with games, trends, pop culture, and, of course, music. The bear is a bonus that later took on a bigger role (see more below).


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A true bear experience. I mean, brand experience.Featuring more than 60 influencers and producing around 130 pieces of content across all platforms, Trident truly joined the conversation. "Brand Experience" might be a cliché, but there's no better word to describe it. It was indeed an experience. And the bear became such a hit at the festival that other sponsor brands wanted to collab: Sephora, Club Social and Volkswagen.


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And the Effie Latam goes to...Trident and Mondelez entered the Effie Awards Latam with this campaign, and fortunately, they/we won. The brand also achieved the #1 spot in share of voice among The Town supporting brands and had 3 videos among the most viewed on TikTok during the event. After a few years without sponsoring music festivals, we can definitely say it was a grand return to the stage.

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</description>
		
	</item>
		
		
	<item>
		<title>Trident Rock in Rio</title>
				
		<link>https://kuni.ninja/Trident-Rock-in-Rio</link>

		<pubDate>Thu, 03 Apr 2025 20:14:10 +0000</pubDate>

		<dc:creator>Bruno Kuni</dc:creator>

		<guid isPermaLink="true">https://kuni.ninja/Trident-Rock-in-Rio</guid>

		<description>

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  ×
  
  
    ×
    
    
    Agency: Leo Burnett
    Client: Trident, Mondelez
    CEO: Fernando Diniz
    CCO: Vinicius Stanzione
    COO: Fabio Brito
    CSO: Marie Alonso
    Creative Directors: Luiz Filipin, Felipe Massis
    Copywriters: Bruno Kuninari, Rafa Zoehler
    Art Directors: Claudio Junior, Vitor Prado
    Content Director: Wagner Ximenes
    Content Team: Filipe Bortolotto, Leonardo Maia, Milena Felix
    Account Team: Leandro Gregorio, Débora Maíra Sartorio, Amanda Challouts, Cristiane Nabesima, Paula Morais
    Media Team: Juliana Roque, Gabrielle Marcouizos, Guilherme Pedrosa, Bruno Gregorut, Marcio Santos
    Planning Team: Murilo Fedele, Victor Barros, Bruno Olivetti
    PR: Rejane Romano, Samara Oliveira
    Client Approval: Álvaro Garcia, Erica Migales, Isabela Elias, Rose Lima, Rodrigo Macedo, Grazielle Costa, Pedro Studart, Laryssa Farias, Gabriela Lima
    Global Production Partner: Pop Studios
    
  
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TRIDENT ROCK IN RIO
Five new packages celebrating Rock in Rio's iconic music genres. Naming, context and design made them a festival standout.
	
	AGENCY:
Leo Burnett Brazil
CREATIVE DIRECTORS:
Felipe Massis, Luiz Filipin, Vinicius Stanzione
CREATIVE TEAM:
Bruno Kuni, Vitor Prado+


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    Packs with puns? Hell yeah.
    
      
      If you're against puns in advertising, please read my 
      
        "Manifesto in Favor of the Pun". They do have their value, and there's some rock 'n' roll in that too.
      
    
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It reached lots of cool people. Hands and mouths.
Connected to the festival, Trident Rock in Rio packs played a key role in the content produced.


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Packs &#38;amp; Tracks
In collaboration with Dogsled Studio, the packs came to life with a (cool as hell) 3D work. And the soundtrack matches the flow.


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		<title>Club Social Van</title>
				
		<link>https://kuni.ninja/Club-Social-Van</link>

		<pubDate>Tue, 01 Apr 2025 18:54:04 +0000</pubDate>

		<dc:creator>Bruno Kuni</dc:creator>

		<guid isPermaLink="true">https://kuni.ninja/Club-Social-Van</guid>

		<description>

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  ×
  
  
    ×
    
    
    Agency: Leo Burnett Brazil
    Client: Club Social, Mondelez
    CCO: Marcelo Reis
    VP of Creation: Pedro Utzeri, Vinicius Stanzione
    Creative Director: Alessandra Sadock
    Copywriter: Bruno Kuninari
    Art Director: Rodrigo Cerri
    Content Director: Andreza Aguiar
    Content: Thiago Dias
    Account Team: Fabio Brito, Guilherme Nogueira, Fernanda Amadio, Raíssa Guilhen, Emilly Mello
    Media Team: Heloisa Goldman, Katarine Sanches, Sheila Uyeda, Camila Lopes, Natalie Sebastião, Gabrielle Alvarenga, Vitoria Coelho, Henrique Lima, Carol Ribeiro
    Planning Team: Tiago Lara, Joana Dambrós, Cleo Soares, Nadia Cruz
    PR: Jef Martins, Nathalie Ursini, Leandro Bernardino, Mar Facciolla
    Client Approval: Alvaro Garcia, Felipe Pedroli, Yana Leocádio, Laryssa Queiroz, Caroline Lermann, Gabriela Lima, Bruno Barbosa
    Global Production Partner: Media.Monks
    Account Director: Paulo Saias
    Account Supervisor: Paulo Oda
    ECD: Tarso Soares
    Executive Producer: Chica Mauger
    Producers: Biba Werdesheim, Cris Almeida, Rodrigo Alvarado
    Project Manager: Vinicius dos Anjos
    Post Producer: Jorge Bannoki
    Motion Designer: Eduardo Oliveira
    Film Production: Rebolucion
    Director: Asaph Luccas
    Executive Producer: Ciro Cesar
    Head of Sales: Fabiana Gimenez
    Line Producer: Alexandre Mancen
    Producer: Paula Soares
    Director of Photography: Fernando Bertoluci
    Production Coordinators: Sarah Moura, Erika Andrade
    Assistant Director: Deborah Engiel
    Second Assistant Director: Claire Cristina Carvalho Castelano
    Art Producer: Lelou
    Location Producer: Fabiano Ramos, Higor Carvalho
    Casting Producer: Deborah Carvalho, Renata Alves
    Makeup Artist: Rômulo Pereira Araújo
    Stylist: Jessica Kelly Gonçalves
    Still Photographer: Marcos Lopes, Daniel Eduardo
    Post-Production: Warriors
    Post-Production Coordinator: Fernando de Souza
    Finishing: Cris Caffaro, Driano Torres
    Editor: Tiago Gil
    Color Grading: Acauan
    Sound Production: Pingado Audio
    Music Director: Will Bone
    Editing and Mixing: Vitor Zafer
    Sound Finishing: Lucas Weingaertner
    Production Coordination: João Pedro Juknevicius
    Account Services: Guilhermina de Paula, Lu Novelli
    Photographer: Marcos Lopes
    MKG OF: Quilombarte
    Editor: Arthur Jesus
    Producer (Planning) and Screenwriter: Ellie Sasi
    Set Producer and Audio Technician: Elissandro dos Santos
    Cinematographer: Júlia Barbosa
    Script Assistant: Mithi Silva
    Interviewer: Saori
    Producer: Juliana Cerqueira
    
  
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CLUB SOCIAL VANWith new flavors, a pimped-out van, a rap squad, and community collab, Club Social hit both the market and the road.
	
	AGENCY:Leo Burnett Brazil
CREATIVE DIRECTORS:Alessandra Sadock, Vinicius Stanzione
CREATIVE TEAM:Bruno Kuni, Rodrigo Cerri+


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Brazil has many iconic commercial vehicles. We designed our own.Gas trucks, egg vans, and 'pamonha' cars: it's part of Brazilian culture, so it's a Club Social thing.


The van hit the road for activation, sampling and film.It traveled over 450 km, passing through the main urban spots of São Paulo.


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Rap battles inside and outside the van.A big rap squad traveled around the city, bringing lots of Club Social and plenty of rhymes to people on the street.


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The community was present - and active - the whole time.From film direction to graffiti artwork. From the cast to the film set. It was a collaborative effort done hand in hand with São Paulo's communities.


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TikTok Branded Mission: #ChallengeDoPassinhoClub Social was one of the first brands to use TikTok's Branded Mission media format, integrating it with the overall campaign. Check out the results:


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In case you wanna ride further: a video case.Lots of context and developments, but only in Portuguese (for now).


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		<title>Netflix One Story Away</title>
				
		<link>https://kuni.ninja/Netflix-One-Story-Away</link>

		<pubDate>Mon, 06 Dec 2021 16:09:25 +0000</pubDate>

		<dc:creator>Bruno Kuni</dc:creator>

		<guid isPermaLink="true">https://kuni.ninja/Netflix-One-Story-Away</guid>

		<description>

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  ×
  
  
    ×
    
    
      Agency: F/Nazca Saatchi &#38;amp; Saatchi
    Client: AmBev
    Chief Creative Officer: Fabio Fernandes
    Creative Directors: Toni Fernandes, Leonardo Claret, Rodrigo Castellari
    Creatives: Toni Fernandes, Leonardo Claret, Rodrigo Castellari, Bruno Kuni, Thiago Bach
    Content Creation: Bruno Kuni, Thiago Bach, Dudu Barcellos, Gabriel Soeiro, Gabriel Azevedo
    Account Team: Ricardo Forli, Thiago Iusim, Beatriz Almonacid, Anelene Putini, Tathiana Sacco, Bruna Rocha
    Media Team: Mauricio Almeida, Fernando Nogueira, Tatiana Masaki, Marina Signori, Janaina Ramos
    Planning Team: Rita Almeida, Danilo Lima, Giovana Orlandeli, Rafael Moura
    RTV: Elucieli Nascimento, Fernanda Sousa, Giuliano Springhetti, Henrique Tupã, Rafael Paes, Rosana Sallum, Victor Alloza
    Production Company: Dietrich TV
    Director: Gabriel Dietrich
    Executive Producer: Ricardo de Souza
    Director of Photography: Felipe Meneghel
    Art Director: Olívia Helena Sanches
    Editing: Abner Palma
    Wardrobe: Nicole Nativa, Priscilla Zanini
    Post-Production: Dietrich TV
    Sound Production: LOUD
    Music Conductor: Felipe Vassão
    Client Approval: Ricardo Dias, Maria Fernanda Albuquerque, Daniel Feitoza, Leandro Thot
    Project Managers: Vivian Mo, Daniela Terng, Julia Martinussi
    Technology Director: Jefferson Russo
    Digital Production: Luego
    Digital Content: Rafael Venturelli, Amanda Cano, Buzzfeed Connections
    Business Intelligence: Diego Mattera, Maria Thereza Faria
    Artbuyer: Juliana Gardim, Kamila Bertolino
    Graphic Production: Jomar Farias, Guilherme Gaggl
    
  
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        NETFLIX ONE STORY AWAY
        At Mutato WPP, we took part in Netflix's first global institutional campaign, collaborating with AKQA.
    
    
        AGENCY:Mutato WPP
        CREATIVE DIRECTOR:Natália Fava
        CREATIVE TEAM:Bruno Kuni, Thiago Bach
    

        Brief: a digital perspective to the campaign.
        Starting from the concept "One Story Away" created by AKQA, our mission was to develop this storytelling journey through digital.
        
    
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        Solution: incorporating Netflix's biggest strength – their community.
        Mapping tweets and comments from people whose behaviors or perceptions have changed through Netflix content, we created endless possibilities to boost the campaign.
        
    
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            &#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e05741558db75af24421313c772eb08d1b25c098d8dec98b494279a55e8ff1f3/Netflix_Brand_IG_MoodChange_04_06.png" data-mid="126633090" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/e05741558db75af24421313c772eb08d1b25c098d8dec98b494279a55e8ff1f3/Netflix_Brand_IG_MoodChange_04_06.png" /&#62;
            "I was never fan of Thiago Ventura, but that's amazing. It made me rethink a lot of things and helped me laugh in a bad day".
            BURST — OUT LAUGHING
            
        
            &#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/b9022ed2c03eab9fc0581a398d1b396be32cf70a4f52627fd4d34c44cff7aa41/taylorgif.gif" data-mid="126633089" border="0" data-scale="80" src="https://freight.cargo.site/w/600/i/b9022ed2c03eab9fc0581a398d1b396be32cf70a4f52627fd4d34c44cff7aa41/taylorgif.gif" /&#62;
            "I didn't like Taylor Swift, but after watching her Netflix documentary I changed my opinion".
            I DON'T LIKE HER — I'M A SWIFTIE

        
        Changing. Evolving. Growing up.
        We found out that Maisa (brazilian popstar) became vegetarian inspired by Netflix documentaries. So we invited her to talk a little about this change of habits.
        
    
            "One story away —&#38;nbsp;from changing habits".
        
    
        Playlists to change your mood. Ex: I'm crushed – I’m crushing.
        To engage and inspire the audience to make their own personal changes, we created a couple of playlists by mood.
        
    
&#60;img width="2600" height="510" width_o="2600" height_o="510" data-src="https://freight.cargo.site/t/original/i/e9efc242a9540a528b797a700628beb971c9c1241236b09cc5b0d6f95ed70f1e/netflix---one-story-away---playlist.png" data-mid="229059524" border="0"  src="https://freight.cargo.site/w/1000/i/e9efc242a9540a528b797a700628beb971c9c1241236b09cc5b0d6f95ed70f1e/netflix---one-story-away---playlist.png" /&#62;I'M CRUSHED —&#38;nbsp;I'M CRUSHING


    &#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6c309f0abd358964c584893ea961b1883b3adc1af92d773d02e91a5b4e5aa4f6/Netflix_Brand_FB_List_02.png" data-mid="126633093" border="0"  src="https://freight.cargo.site/w/1000/i/6c309f0abd358964c584893ea961b1883b3adc1af92d773d02e91a5b4e5aa4f6/Netflix_Brand_FB_List_02.png" /&#62;
KNOW NOTHING&#38;nbsp;— KNOW IT ALL
    &#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/664ce477d2c4c269e686f669a8b05845df9213419b9ec864d779d0f22aca2cc6/Netflix_Brand_FB_List_01.png" data-mid="126633094" border="0"  src="https://freight.cargo.site/w/1000/i/664ce477d2c4c269e686f669a8b05845df9213419b9ec864d779d0f22aca2cc6/Netflix_Brand_FB_List_01.png" /&#62;
I DON'T BELIEVE — I DON'T DISBELIEVE
    &#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f092a2f27f90a9cafe831abca8424103a89ba6fc237bff3b1f3cb4a81ba8abcf/Netflix_Brand_IG_Tagvice_04.png" data-mid="126633095" border="0"  src="https://freight.cargo.site/w/1000/i/f092a2f27f90a9cafe831abca8424103a89ba6fc237bff3b1f3cb4a81ba8abcf/Netflix_Brand_IG_Tagvice_04.png" /&#62;If you freaked out with: Privacy HackedI recommend: Airplane Mode


        The strategy was approved globally. 
        And the best part was noticing that real deep connections happened during the campaign.
        
    
	&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a2f10fda5e44c580697377687c0063a5cfc0e8f67e37de315266c8af8063d52f/Netflix_Brand_IG_MoodChange_04_05.png" data-mid="126633096" border="0"  src="https://freight.cargo.site/w/1000/i/a2f10fda5e44c580697377687c0063a5cfc0e8f67e37de315266c8af8063d52f/Netflix_Brand_IG_MoodChange_04_05.png" /&#62;
"Tolerance, forgiveness and friendship is what makes me love this show. I learned a lot from She Ra and I want everyone to STREAM SHE RA".
LUDIC — LUCID

	&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3c3ee598df7999d8fb6abd504f790f210f5c5ed45d8536385429dc395a54c1ee/Netflix_Brand_FB_MoodChange_02b.png" data-mid="126633097" border="0"  src="https://freight.cargo.site/w/1000/i/3c3ee598df7999d8fb6abd504f790f210f5c5ed45d8536385429dc395a54c1ee/Netflix_Brand_FB_MoodChange_02b.png" /&#62;
"How had I not seen this series of F1 yet? Two episodes and my desire to watch all races was reborn, including waking up at dawn to do that".
NEW SERIES — OLD PASSION


    &#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/223fc4d96dc8dfbe0c434046837633c689941af377e8abe991eb63ddc54b3859/Netflix_Brand_IG_MoodChange_04_02.png" data-mid="126633098" border="0"  src="https://freight.cargo.site/w/1000/i/223fc4d96dc8dfbe0c434046837633c689941af377e8abe991eb63ddc54b3859/Netflix_Brand_IG_MoodChange_04_02.png" /&#62;"I never thought a reality show would make me review concepts about sex, relationships and connections".
REALITY SHOW — REAL LOVE
    &#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4420888d43cdc6653d8e2a030da8d827ad423cd6e6d1c3566380530dc67a00db/Netflix_Brand_IG_MoodChange_04_03.png" data-mid="126633100" border="0"  src="https://freight.cargo.site/w/1000/i/4420888d43cdc6653d8e2a030da8d827ad423cd6e6d1c3566380530dc67a00db/Netflix_Brand_IG_MoodChange_04_03.png" /&#62;"I'm finishing Marie Kondo's series and changed my way of folding clothes because of this woman".
DISORGANIZED — THIS IS ORGANIZED
    &#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7ce25eb63daf34753c26ab3fbfbb78e8f6197b7354cd473188ff530ab5dc6b20/Netflix_Brand_IG_MoodChange_04_04.png" data-mid="126633099" border="0"  src="https://freight.cargo.site/w/1000/i/7ce25eb63daf34753c26ab3fbfbb78e8f6197b7354cd473188ff530ab5dc6b20/Netflix_Brand_IG_MoodChange_04_04.png" /&#62;"Killer Ratings. I became skeptical after watching this documentary on Netflix".
IS THIS SERIES? — IS THIS SERIOUS????
</description>
		
	</item>
		
		
	<item>
		<title>Skol Family</title>
				
		<link>https://kuni.ninja/Skol-Family</link>

		<pubDate>Sun, 12 Jan 2020 21:49:59 +0000</pubDate>

		<dc:creator>Bruno Kuni</dc:creator>

		<guid isPermaLink="true">https://kuni.ninja/Skol-Family</guid>

		<description>

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  ×
  
  
    ×
    
    
      Agency: F/Nazca Saatchi &#38;amp; Saatchi
    Client: AmBev
    Chief Creative Officer: Fabio Fernandes
    Creative Directors: Toni Fernandes, Leonardo Claret, Rodrigo Castellari
    Creatives: Toni Fernandes, Leonardo Claret, Rodrigo Castellari, Bruno Kuni, Thiago Bach
    Content Creation: Bruno Kuni, Thiago Bach, Dudu Barcellos, Gabriel Soeiro, Gabriel Azevedo
    Account Team: Ricardo Forli, Thiago Iusim, Beatriz Almonacid, Anelene Putini, Tathiana Sacco, Bruna Rocha
    Media Team: Mauricio Almeida, Fernando Nogueira, Tatiana Masaki, Marina Signori, Janaina Ramos
    Planning Team: Rita Almeida, Danilo Lima, Giovana Orlandeli, Rafael Moura
    RTV: Elucieli Nascimento, Fernanda Sousa, Giuliano Springhetti, Henrique Tupã, Rafael Paes, Rosana Sallum, Victor Alloza
    Production Company: Dietrich TV
    Director: Gabriel Dietrich
    Executive Producer: Ricardo de Souza
    Director of Photography: Felipe Meneghel
    Art Director: Olívia Helena Sanches
    Editing: Abner Palma
    Wardrobe: Nicole Nativa, Priscilla Zanini
    Post-Production: Dietrich TV
    Sound Production: LOUD
    Music Conductor: Felipe Vassão
    Client Approval: Ricardo Dias, Maria Fernanda Albuquerque, Daniel Feitoza, Leandro Thot
    Project Managers: Vivian Mo, Daniela Terng, Julia Martinussi
    Technology Director: Jefferson Russo
    Digital Production: Luego
    Digital Content: Rafael Venturelli, Amanda Cano, Buzzfeed Connections
    Business Intelligence: Diego Mattera, Maria Thereza Faria
    Artbuyer: Juliana Gardim, Kamila Bertolino
    Graphic Production: Jomar Farias, Guilherme Gaggl
    
  
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      SKOL FAMILY
      Skol Pilsen is the most popular beer in Brazil since ever. But now the brand is a family with two more "sisters": Hops and Pure Malt. This led to a completely chaotic campaign, much like the families we all love.
    
    
      AGENCY:F/Nazca Saatchi &#38;amp; Saatchi
      CREATIVE DIRECTORS:Fabio Fernandes, Leo Claret, Rodrigo Castellari, Toni Fernandes
      CREATIVE TEAM:Bruno Kuni, Thiago Bach+
    
  
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      “Skol is a family now” &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
    
    
      “I’m the most loved in Brazil”
    
    
      “I’m the hop warrior”
    
    
      “I’m the black belt of beers”
    
  
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A prank in prime time TV sounds fun (and loud).We began by tapping into where every family is today: WhatsApp. We even took the "big moan of WhatsApp"—a popular prank in Brazil called "gemidão"—to prime time television. It aired during Big Brother Brasil commercials (which speaks volumes to Brazilian audiences).


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#FamilyGroupHasWe took the issue to Twitter's (or X's, whichever you prefer) Trending Topics with the hashtag #FamilyGroupHas. Nudes? Fights? Big moan? People shared the most entertaining insights about their families, with Skol leading the talk.

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/84fa518fce2600adca52fac1b2d9d4b16431f4cc0c579cb3cdcb3dd6a134414a/skol_familia_twitter_board.png" data-mid="58319412" border="0"  src="https://freight.cargo.site/w/1000/i/84fa518fce2600adca52fac1b2d9d4b16431f4cc0c579cb3cdcb3dd6a134414a/skol_familia_twitter_board.png" /&#62;


    Skol isn't a traditional family. The campaign couldn't be either.
    Instead of radio spots, audio messages. Instead of posters, stickers. Instead of OOH, AON.
  

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    &#60;img width="556" height="560" width_o="556" height_o="560" data-src="https://freight.cargo.site/t/original/i/551feb52948e26170ca65d073323f585ab7335c38c447ef736bbdb89e65aae42/gif-family-black.gif" data-mid="229174101" border="0" data-scale="100" src="https://freight.cargo.site/w/556/i/551feb52948e26170ca65d073323f585ab7335c38c447ef736bbdb89e65aae42/gif-family-black.gif" /&#62;
  
  
      &#60;img src="https://freight.cargo.site/t/original/i/5745cd8a256fdbeb78fa1edd4bf88cec1ef788faac900ecc3e8c710d75948250/stickers-familia-skol.png" style="width:100%; height:auto; display:block;"&#62;
    
  
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Then we took the internet to TV.And some TV to the internet. Families do that too.


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Not only memes: momemes.We created a Meme Generator simple enough for even your tech-challenged uncle to use. On Mother's Day, it became a "momemes" generator.


      &#60;img src="https://freight.cargo.site/w/600/q/94/i/a2042cb9d5d4d07ffd40e701a29e18d2d2f5a1ccac2dcfa59b352d1ded636365/memegenerator.gif" style="width: 100%; height: 100%; object-fit: contain; display: block;"&#62;
    

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Skol is now a family.
And family is family, you know...A completely chaotic, funny, and extravagant campaign, just like the families we all love.


&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/840ebd68e8489b95af230ae65087fe4843be59e383e383c6f31526180bb79631/gif_final_2.gif" data-mid="58319424" border="0"  src="https://freight.cargo.site/w/800/i/840ebd68e8489b95af230ae65087fe4843be59e383e383c6f31526180bb79631/gif_final_2.gif" /&#62;&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/d6e63f0f795e19d238726606d836a47d6ecfa4f7004f7a19d57277f74e2a6dce/gif_final.gif" data-mid="58319425" border="0"  src="https://freight.cargo.site/w/800/i/d6e63f0f795e19d238726606d836a47d6ecfa4f7004f7a19d57277f74e2a6dce/gif_final.gif" /&#62;&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/4fa0bf93c3586f59768e7d8f92274aa30092b007d25581686544cc16989220a8/gif_final_3.gif" data-mid="58319426" border="0"  src="https://freight.cargo.site/w/800/i/4fa0bf93c3586f59768e7d8f92274aa30092b007d25581686544cc16989220a8/gif_final_3.gif" /&#62;</description>
		
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